PANPAN WORK

MAKE IT
TRAVEL.

Independent marketing company working across creators, content, campaigns and markets.

从达人与内容出发，让品牌在不同市场里，被看见，也被理解。

LONDON ↔ CHINA ↔ EUROPE
INFLUENCER MARKETING ✦ CONTENT ✦ CAMPAIGNS ✦ PR ✦ XIAOHONGSHU ✦ INSTAGRAM ✦ TIKTOK ✦ EVENTS ✦ LOCALISATION ✦
PANPAN WORK

Influencer marketing is our bread & butter.

达人营销，是我们最熟的一件事。

Built in London and shaped by work across markets, we connect brands with creators, culture and ideas that travel. When a project needs more than influencers, we bring in content, campaigns, PR and experiences too.
PANPAN WORK 成立于伦敦，也长期工作在中国与英国市场之间。我们熟悉达人，更熟悉达人背后的内容、平台与语境；当项目需要走得更远，策划、Campaign、PR 与线下执行，也可以一起接上。
01INFLUENCER MARKETING达人营销+
From community seeding and micro-creators to established talent and million-follower names, we build creator campaigns around the people, platform and market. We can source from scratch, work with talent already on your wishlist, or run the outreach, negotiation, briefing, content management and paid amplification behind the scenes.
SeedingInstagramTikTokXiaohongshuPaid Content
从素人种草到百万级达人，从单点合作到完整达人矩阵，我们可以从策略、筛选、建联一路做到商务沟通、内容管理与后续投放。英国与欧洲以 Instagram、TikTok 为主；海外品牌进入中国，也可以做小红书达人与种草项目。
素人种草达人矩阵小红书InstagramTikTok
02CREATIVE & CONTENT策划 & 内容+
Campaign concepts, copywriting, social content, creator briefs and localisation — shaped for the audience and platform they're actually going to meet. Good localisation goes beyond translation; we adapt the expression without losing the brand behind it.
Campaign PlanningCopywritingSocial ContentLocalisation
从 Campaign Concept、品牌文案到 Social Content 与达人 Brief，我们关心的不只是“翻译得对不对”，而是内容到了当地之后是否自然。真正的本地化，是保留品牌原有的气质，再找到适合这个市场的表达。
Campaign 策划文案Social Content本地化
03CAMPAIGNS / PR / EXPERIENCESCAMPAIGN / PR / EVENTS+
Product launches, PR, events, activations and wider brand campaigns. We can plug into an existing team for one part of a project, or bring together the right local partners and resources when more hands are needed on the ground.
LaunchesPREventsActivations
新品上市、PR、品牌活动与 Campaign 落地都可以按项目需要接入。已有成熟团队，我们负责其中一环；需要当地支持，也可以协调伦敦的合作团队与资源，把达人、内容与现场执行接起来。
新品上市PR活动项目落地
04ACROSS MARKETS跨市场 & 品牌出海+
Chinese brand in the UK. British brand in Britain. European campaign across several local markets. International brand on Xiaohongshu in China. We work both ways — building around the market in front of us, rather than treating “international” as one big audience.
UKEuropeChinaCross-market
英国是我们积累最深的海外市场，业务也延伸至欧洲。中国品牌进入英国与欧洲，我们可以从达人、内容到 Campaign 一起做；海外品牌进入中国，也可以从小红书、达人种草与内容本地化切入。不是做一套“海外版”，而是让品牌到了新的地方，依然成立。
英国欧洲中国品牌出海
CHINA ↔ UK / EUROPE

WE WORK
BOTH WAYS.

UK / EUROPE

Local campaigns, creator programmes, launches and cross-market work for brands reaching UK and European audiences.

英国与欧洲本地 Campaign、达人项目、新品上市，以及中国品牌进入海外市场。

InstagramTikTokPREvents

CHINA

For international brands looking towards China: Xiaohongshu, creator seeding, local influencer campaigns and content localisation.

海外品牌进入中国：小红书、达人种草、本地达人 Campaign 与内容本地化。

XiaohongshuSeedingKOL / KOCLocalisation
SELECTED WORK

SOME THINGS
WE'VE BEEN UP TO.

BEAUTY / EUROPE

SHEIN

Creator Marketing ↗
HOSPITALITY

LONDON F&B

Creator Network ↗
GIRLS HELP GIRLS

A LITTLE
TIME, ON US.

Complimentary 20-minute marketing consultations for women founders and women-led small businesses. Brand, content, creators, a new market — bring whatever would be useful to talk through.

我们会留出一部分免费的 20 分钟 Marketing Consultation，提供给女性创始人和女性主导的小微企业。可以聊品牌、内容、达人营销、海外市场，或者眼下正在推进的项目。

BOOK A CALL ↗咨询一下 ↗
CONTACT

LET'S MAKE
SOMETHING.

For projects, partnerships and everything in between — the easiest way to reach us is Instagram DM.

想聊项目，或只是有个想法？在 Instagram 找到我们。

FIND US ON INSTAGRAM ↗
PANPAN WORK LTD
128 City Road, London, EC1V 2NX, United Kingdom
panpanwork.co.uk